IIIAd scripts
Ad scripts.
Six written ads in Gray Capital's investor-direct voice that Gray Capital can run as-is to reach accredited investors across different angles, so the team can find the message that fills the fund fastest. Each opens with "Accredited Investors:" and states the benefit directly.
Script 0115-17% net
Target 15 to 17% net in the Midwest fund.
Accredited Investors: Gray Capital is now raising the $200M Midwest Multifamily Fund, a single diversified vehicle that targets 15 to 17% net returns for limited partners on stabilized apartment communities across the Midwest.
The fund acquires roughly 250-unit communities in cash-flow markets where pricing still supports real income, and Gray Capital co-invests 15 to 20% as the largest single equity holder in every deal.
Returns flow on an 85/15 split, and the firm self-manages each asset through its in-house Gray Residential team.
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Accredited Investors Only. Past performance is not indicative of future results.
Script 0229% IRR record
29% avg IRR. Zero losses. Zero capital calls.
Accredited Investors: across every apartment investment Gray Capital has carried to a full exit, the firm has delivered a 29% average investor IRR, and it has done so without a single principal loss and without ever issuing a capital call.
That record was built through two cycles on conservative underwriting, and it is the same discipline the firm now applies to its $200M Midwest Multifamily Fund.
Full-cycle equity multiples have ranged from 1.70x to 3.44x, and more than 500 investors have already participated.
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Accredited Investors Only. Past performance is not indicative of future results.
Script 03Midwest thesis
The Midwest multifamily thesis.
Accredited Investors: while most capital crowds into the same coastal apartment markets, Gray Capital concentrates entirely on the Midwest, where entry prices still support real cash flow and where manufacturing reshoring across Indiana, Ohio, Michigan, Kentucky and Iowa is steadily strengthening demand.
The $200M Midwest Multifamily Fund acquires stabilized communities in exactly these markets and targets 15 to 17% net returns for its limited partners, with a clean record of zero losses and zero capital calls behind it.
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Accredited Investors Only. Past performance is not indicative of future results.
Script 04Diversified fund
One fund. Five states. Diversified.
Accredited Investors: rather than asking investors to underwrite one building at a time, Gray Capital has built a single diversified fund that spreads capital across multiple 250-unit communities in five Midwest states.
The $200M Midwest Multifamily Fund is targeting roughly $500M in total assets, and a limited partner participates in the entire portfolio through one subscription, with returns flowing on an 85/15 split and the sponsor co-investing 15 to 20% in every acquisition.
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Accredited Investors Only. Past performance is not indicative of future results.
Script 051031 / SDIRA
1031 and SDIRA eligible multifamily.
Accredited Investors: if you are sitting on a recent property sale or holding capital inside a self-directed retirement account, the Midwest Multifamily Fund is structured to receive both 1031 exchange proceeds and SDIRA capital.
That means you can defer the gain on an appreciated asset or put retirement capital to work in institutional multifamily while targeting 15 to 17% net returns, alongside a sponsor that has delivered a 29% average IRR with zero losses and zero capital calls.
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Accredited Investors Only. Past performance is not indicative of future results. Consult your own tax advisor.
Script 06Leadership
Led by the host of The Gray Report.
Accredited Investors: Gray Capital is led by Spencer Gray, who hosts The Gray Report, a weekly multifamily market briefing followed by thousands of investors and operators across the country.
That same research discipline drives how the firm selects Midwest markets, structures each acquisition, and reports results to its more than 500 investors, and it is why the firm self-manages every community through its in-house Gray Residential team.
The result is a full-cycle record of a 29% average investor IRR with zero losses and zero capital calls.
→ Review the Fund
Accredited Investors Only. Past performance is not indicative of future results.